Buying a diamond is the ultimate shopping trip; a little education will make it all the more enjoyable.
The universally accepted criteria used in diamond evaluation are known as the 4C's (Carat Weight, Cut, Color and Clarity).
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Although many people equate "bigger" with "better," diamonds of all carat weight have the potential to be lively, exciting, and beautiful. The most important thing is to buy the one that's right for you. more » | | |
The cut of a diamond--its roundness, its depth and width, and the uniformity of the facets--all determine a diamond's ability to exhibit brilliance. more » | |
Less color is generally preferred but "fancy" is rare. Did you know that diamonds come in every color of the rainbow? more » | | |
Clarity refers to how free a diamond is from nature's "birthmarks," or tiny, generally microscopic imperfections that make each diamond unique. more » | |
